Karim Rashid is redesigning the world we live in one design at a time – or, perhaps more accurately, thousands of objects at a time. As one of the most prolific designers of his generation, Rashid is largely credited with bringing design to the masses. His bestselling ‘Oh Chair’ and ‘Garbo’ rubbish bin brought the supple curves and bright colours of high design into millions of living rooms and offices around the world. In this book, Rashid explains his varied approach to design (and life) through evocative, thought-provoking essays and lush, full-colour treatments of his latest designs. This book illustrates how Rashid has helped popularize design and made it accessible to a wider audience. From fragrance bottles to cyber-couture fashion, his designs embrace the present and look forward to the future, imagining how design can make life better, easier and more enjoyable. Comfort and pleasure are part of the consumer experience and Rashid relishes his responsibility to satisfy these needs. The products contained within are all new designs and are represented through photographs, drawings and photo-realistic renderings showing the final products, many published for the first time in book form. The photographs are often paired with never-before-seen sketches from the designer’s personal sketchbooks and illuminate Rashid’s design process.